You got to be passionate. You got to be serving. You got to be sincere. In other words you got to be all heart. There is no other way to be convincing, influencing and trustworthy. No one will follow you if you just focused on your needs, desires and accomplishments. But, the whole world will rally around you if it feels you care enough about others’ well-being, goals and accomplishments. When you’re all about yourself, you become tedious and burdensome. But, the moment you switch from the ego’s position of ‘what’s in it for me’ to the spirit’s position of ‘what’s in it for you’, you become interesting and endearing. Please, remember that in general people don’t pay attention to boring things!