Modern entrepreneurs think fast and slow.They immediately grab opportunities that seem right as they navigate the business world.That’s « thinking fast ».They then go through every aspect of the selected opportunities in detail with their teams.That’s « thinking slow ».Finally,the group decides what to keep and what to discard.The « thinking slow » analyzes and deliberates while the « thinking fast » moves ahead boldly and fearlessly. No golden opportunity may herefore slip away since all that seemed interesting was first grabbed and then pondered upon.That’s modern marketing at the service of the ambitious modern entrepreneur.
