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Marketing is when you do your best to see things from the other person’s point of view. It’s when you are certain you’d buy what you’re trying to sell. It’s also when you don’t mind losing a commission so that the other wins and goes home a happy lad. Marketing is character at its best and making sure the other person’s heart smiles first. Remember what James of Toledo once asserted, « What I want for myself, I want for others! »