If you can’t describe it briefly, you may not be able to sell it! In order to be convincing, you must know thoroughly, talk about passionately and love deeply your stuff. You got to believe in what you are selling so much so that your potential clients would be eager to buy it. Remember you need to create an environment where you are not selling any longer but where the client is actually buying. That’s the quintessence of marketing. Some wise man went a bit further by asserting, « If something can’t be explained on the back of an envelope, it is rubbish. » Be simple, be straightforward, be authentic and, above all, always put your feet in your potential buyer’s shoes! What is likely to satisfy his needs? Do you care about his well-being? Would you buy what you are trying to sell him? Nothing beats honesty when it comes to genuine human interaction and true marketing.